The fully integrated campaign started with tv commercials that introduced the character of Gordon Barto, the CEO of Alt TV. It continued with an online platform and digital stunts on social media that attracted more and more attention. At the same time, the Facebook page created a lot of buzz with funny pieces of social content. 
My role: Ideation, Copywriting, Execution
Campaign Overview
Campaign Case Study
TV Commercials
Tweet Killer Case Study

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