Creative Director



I am Sal

Who's this dude?

I am an award-winning creative director with more than eight years of experience on international clients and a true global background.
I create campaigns that connect people to brands on a emotional level by combining thoughtful insights, sparkling creativity and engaging interaction.

Want to know more? Get in touch:



Creative Director
FCB Chicago
January 2017-Present
Managing ideation and production of digital and integrated campaigns
for Choose Chicago, Humana and FIAT.

Associate Creative Director
360i New York
May 2015-June 2016
Managing ideation and production of social and integrated campaigns
for Subway, Bose and NB.

Senior Creative/CW
October 2014-April 2015
Creating digital and integrated campaigns for Netflix, Lufthansa and NB.

Creative Instructor
Miami Ad School Hamburg
July 2011-March 2015
Shaping students’ creativity and teaching them how to create concepts, ideas and
write headlines and tag lines in order to produce award-winning work.

Senior Creative/CW
Jung von Matt/Alster
October 2008-September 2014
Creating digital and integrated campaigns for brands such as Vodafone,
Mercedes, Tom tailor, TUI, Ergo, Ricola, ARD.

DMG Media Beijing
February 2008-July 2008
Working for the launch of Peugeot 207 in China. I was part of the team that developed
the entire campaign and I had a an active role during the entire process,
from the conception to production.

Intern Copywriter
DuvalGuillaume New York
July 2007-September 2007

Intern Copywriter
DuvalGuillaume Brussels
April2007-June 2007

Intern Copywriter
Saatchi&Saatchi Stockholm
January 2007-March 2007


Awards & Achievements 2016, Published
Creativity Online Top10 2016, Published
LIAA 2014, Bronze
ADC Italy 2014, Jury member
NY Festival 2014, Finalist
ADC Germany 2014, Silver
SMM.UA Conference Kiev 2013, Speaker
Page Online 2013, Published
AME Awards 2012, Silver
Contagious Magazine 2011, Published
Mashable 2011, Published
Creativity Online Top 10 2011, Published
ADC Europe 2011, Nomination
ADC Germany 2011, Bronze
ADC Germany 2011, Merit